Marketing innovations : QB House

Marketing innovations : QB House

This research aims to evaluate the sustainability of the new-trend salon's no-frills concept in the local hair salon industry using QB House as a case study.

Bibliographic Details
Main Authors:	Tan, Adeline Qiaowei, Chow, Christine Sook Kuan, Soon, Meiling
Other Authors:	Hooi, Den Huan
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/9849

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