Future of AirAsia

The paper analyzes the competitiveness and sustainability of AirAsia. A list of key success factors are drawn up to give budget airlines a better picture of competing in the Asian aviation industry. Using the key success factors, an extensive evaluation on the business model of AirAsia will be carri...

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Bibliographic Details
Main Authors: Chia, Alsa Koon Mean, Ng, See Guan, Yao, Huixian
Other Authors: Wan, Chew Yoong
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9855