Educational marketing : marketing plan for NTU executives masters in Business Administration degree in China.

Since China's entry into WTO in 1999, she has opened up for foreign investment. NTU has collaborated with Shanghai Jiao Tong University to provide Executive Masters of Administration Program. The research is to draft an improved marketing plan for NTU in accordance to the survey, internal and...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Pek, Soon Kang., Lim, Teng Teng., Lim, Shu Zhen.
מחברים אחרים: Leong, Choon Chiang
פורמט: Final Year Project (FYP)
יצא לאור: 2008
נושאים:
גישה מקוונת:http://hdl.handle.net/10356/9864