Analysis of time pressure and value perception : an exploratory study of consumer travel fair

The consumer travel fair is a well-known vacation marketing event in Singapore. Travel product/package promotions at the Singapore travel fair are only available for 3 days. The purpose of this study was to investigate the relationship between time pressure and consumer value of travel fair products...

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Bibliographic Details
Main Author: Lim, Christine
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/98703
http://hdl.handle.net/10220/17409