Brand valuation.
The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.
| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project (FYP) |
| 出版: |
2008
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| 主题: | |
| 在线阅读: | http://hdl.handle.net/10356/9904 |