Brand valuation.
The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9904 |
| _version_ | 1811679514993885184 |
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| author | Huang, Jing Si. Kan, Jeannice Huixian. Tan, You Ming. |
| author2 | Ng, Eng Juan |
| author_facet | Ng, Eng Juan Huang, Jing Si. Kan, Jeannice Huixian. Tan, You Ming. |
| author_sort | Huang, Jing Si. |
| collection | NTU |
| description | The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology. |
| first_indexed | 2024-10-01T03:10:22Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9904 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:10:22Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/99042023-05-19T06:09:04Z Brand valuation. Huang, Jing Si. Kan, Jeannice Huixian. Tan, You Ming. Ng, Eng Juan Nanyang Business School DRNTU::Business::Advertising::Product The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology. 2008-09-24T07:37:38Z 2008-09-24T07:37:38Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9904 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Product Huang, Jing Si. Kan, Jeannice Huixian. Tan, You Ming. Brand valuation. |
| title | Brand valuation. |
| title_full | Brand valuation. |
| title_fullStr | Brand valuation. |
| title_full_unstemmed | Brand valuation. |
| title_short | Brand valuation. |
| title_sort | brand valuation |
| topic | DRNTU::Business::Advertising::Product |
| url | http://hdl.handle.net/10356/9904 |
| work_keys_str_mv | AT huangjingsi brandvaluation AT kanjeannicehuixian brandvaluation AT tanyouming brandvaluation |