Radio listening : a perspective from the youth

This research aims with the discovery of the various radio listening patterns and behaviours amongst tertiary students. The analysis of the data retrieved from the survey administered were used to determine the possible implications on the radio industry, and the possible improvements that may be ma...

Full description

Bibliographic Details
Main Authors: Koenig, Anne Melissa, Pah, Yi Yeeng, Tan, Adelia Siew May
Other Authors: Chen, Geraldine Yee Fong
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9984