Singapore Airlines and flight SQ006 : managing an airline crisis
Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first with fatalities in the 28–year history of the airline, although all the passengers on board a plane of its wholly owned subsidiary (SilkAir) had died in a crash three years earlier. More accustomed t...
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| Format: | Case Study |
| Language: | English |
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2013
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| Online Access: | https://hdl.handle.net/10356/99880 http://hdl.handle.net/10220/13541 http://www.asiacase.com/case/ntuAbcc/siaSq006.html |
| _version_ | 1811691594042048512 |
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| author | Henderson, Joan C. |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Henderson, Joan C. |
| author_sort | Henderson, Joan C. |
| collection | NTU |
| description | Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first with fatalities in the 28–year history of the airline, although all the passengers on board a plane of its wholly owned subsidiary (SilkAir) had died in a crash three years earlier. More accustomed to favourable reports associated with its successes, the airline now had to confront the challenges of managing a fatal accident and subsequent adverse publicity, which proved potentially damaging to its image and reputation. After dealing with the immediate consequences of the crash in the period up until 6 November, when final casualties were confirmed, there was an opportunity for the company in general, and the Public Affairs Department in particular, to pause and review the situation. Period covered 2000 – 2002 |
| first_indexed | 2024-10-01T06:22:22Z |
| format | Case Study |
| id | ntu-10356/99880 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:22:22Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/998802023-05-19T06:44:43Z Singapore Airlines and flight SQ006 : managing an airline crisis Henderson, Joan C. Nanyang Business School Singapore Airlines Asian Business Case Centre DRNTU::Business Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first with fatalities in the 28–year history of the airline, although all the passengers on board a plane of its wholly owned subsidiary (SilkAir) had died in a crash three years earlier. More accustomed to favourable reports associated with its successes, the airline now had to confront the challenges of managing a fatal accident and subsequent adverse publicity, which proved potentially damaging to its image and reputation. After dealing with the immediate consequences of the crash in the period up until 6 November, when final casualties were confirmed, there was an opportunity for the company in general, and the Public Affairs Department in particular, to pause and review the situation. Period covered 2000 – 2002 2013-09-19T08:45:00Z 2019-12-06T20:12:51Z 2013-09-19T08:45:00Z 2019-12-06T20:12:51Z 2002 2002 Case Study Henderson, J. C. (2002). Singapore Airlines and flight SQ006 : managing an airline crisis. Singapore: The Asian Business Case Centre, Nanyang Technological University. https://hdl.handle.net/10356/99880 http://hdl.handle.net/10220/13541 http://www.asiacase.com/case/ntuAbcc/siaSq006.html en © 2002 Nanyang Technological University, Singapore. 7 p. application/pdf |
| spellingShingle | DRNTU::Business Henderson, Joan C. Singapore Airlines and flight SQ006 : managing an airline crisis |
| title | Singapore Airlines and flight SQ006 : managing an airline crisis |
| title_full | Singapore Airlines and flight SQ006 : managing an airline crisis |
| title_fullStr | Singapore Airlines and flight SQ006 : managing an airline crisis |
| title_full_unstemmed | Singapore Airlines and flight SQ006 : managing an airline crisis |
| title_short | Singapore Airlines and flight SQ006 : managing an airline crisis |
| title_sort | singapore airlines and flight sq006 managing an airline crisis |
| topic | DRNTU::Business |
| url | https://hdl.handle.net/10356/99880 http://hdl.handle.net/10220/13541 http://www.asiacase.com/case/ntuAbcc/siaSq006.html |
| work_keys_str_mv | AT hendersonjoanc singaporeairlinesandflightsq006managinganairlinecrisis |