Web marketing for Singapore's tourism industry
This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs.
Hlavní autoři: | , , |
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Další autoři: | |
Médium: | Final Year Project (FYP) |
Vydáno: |
2008
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Témata: | |
On-line přístup: | http://hdl.handle.net/10356/9995 |