Web marketing for Singapore's tourism industry

This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs.

Bibliographic Details
Main Authors: Koh, Edna Ngin Lan., Lee, Hwee San., Quek, Koh Wee.
Other Authors: Bauer, Linda Claire
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9995