Web marketing for Singapore's tourism industry
This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9995 |
| _version_ | 1826118596477059072 |
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| author | Koh, Edna Ngin Lan. Lee, Hwee San. Quek, Koh Wee. |
| author2 | Bauer, Linda Claire |
| author_facet | Bauer, Linda Claire Koh, Edna Ngin Lan. Lee, Hwee San. Quek, Koh Wee. |
| author_sort | Koh, Edna Ngin Lan. |
| collection | NTU |
| description | This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs. |
| first_indexed | 2024-10-01T04:46:04Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9995 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:46:04Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/99952023-05-19T05:41:35Z Web marketing for Singapore's tourism industry Koh, Edna Ngin Lan. Lee, Hwee San. Quek, Koh Wee. Bauer, Linda Claire Nanyang Business School DRNTU::Business::Marketing::Internet This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs. 2008-09-24T07:38:38Z 2008-09-24T07:38:38Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9995 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Internet Koh, Edna Ngin Lan. Lee, Hwee San. Quek, Koh Wee. Web marketing for Singapore's tourism industry |
| title | Web marketing for Singapore's tourism industry |
| title_full | Web marketing for Singapore's tourism industry |
| title_fullStr | Web marketing for Singapore's tourism industry |
| title_full_unstemmed | Web marketing for Singapore's tourism industry |
| title_short | Web marketing for Singapore's tourism industry |
| title_sort | web marketing for singapore s tourism industry |
| topic | DRNTU::Business::Marketing::Internet |
| url | http://hdl.handle.net/10356/9995 |
| work_keys_str_mv | AT kohednanginlan webmarketingforsingaporestourismindustry AT leehweesan webmarketingforsingaporestourismindustry AT quekkohwee webmarketingforsingaporestourismindustry |