PENGARUH KECENDERUNGAN TERHADAP KEPASTIAN INFORMASI PADA KEYAKINAN TERHADAP PENCARIAN INFORMASI PRA-PEMBELIAN DI INTERNET
In responding to product choice, consumers require epistemic motivation that is motivation to information as an object. Epistemic motivation relates to information acquisition, interpretation of new information and knowledge usage to make judgment. Epistemic motivation is well explained by theory of...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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