Pengaruh Keserasian antara Strategi Bisnis, Struktur Organisasi Pemasaran dan Perilaku Organisasi Pemasaran pada Kinerja Perusahaa
The research present and test a fit as model that posits that overall firm performance that influenced by how well marketing organization structure and marketing organization behavior that moderation by business strategy. This research made at the BPR that domicile of the DIY and 48 marketing manage...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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