Pengaruh Keserasian antara Strategi Bisnis, Struktur Organisasi Pemasaran dan Perilaku Organisasi Pemasaran pada Kinerja Perusahaa
The research present and test a fit as model that posits that overall firm performance that influenced by how well marketing organization structure and marketing organization behavior that moderation by business strategy. This research made at the BPR that domicile of the DIY and 48 marketing manage...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1797032684017418240 |
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| author | , Subuh Hidayat, SE. , Prof. Dr. Basu Swastha Dh., MBA |
| author_facet | , Subuh Hidayat, SE. , Prof. Dr. Basu Swastha Dh., MBA |
| author_sort | , Subuh Hidayat, SE. |
| collection | UGM |
| description | The research present and test a fit as model that posits that overall firm
performance that influenced by how well marketing organization structure and
marketing organization behavior that moderation by business strategy.
This research made at the BPR that domicile of the DIY and 48 marketing
manager took a hand in this research. Based on the result of research show that
different of business strategy want for different combination of on organization
structure and organization behavior and firm ability can do combination between
business strategy, organization structure, and organization behavior will be
excellent performance and firm competitive advantage. The finally, based on the
result of research the are some hypotheses that get the mitten on this research. |
| first_indexed | 2024-03-13T22:42:06Z |
| format | Thesis |
| id | oai:generic.eprints.org:100310 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:42:06Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1003102016-03-04T08:49:01Z https://repository.ugm.ac.id/100310/ Pengaruh Keserasian antara Strategi Bisnis, Struktur Organisasi Pemasaran dan Perilaku Organisasi Pemasaran pada Kinerja Perusahaa , Subuh Hidayat, SE. , Prof. Dr. Basu Swastha Dh., MBA ETD The research present and test a fit as model that posits that overall firm performance that influenced by how well marketing organization structure and marketing organization behavior that moderation by business strategy. This research made at the BPR that domicile of the DIY and 48 marketing manager took a hand in this research. Based on the result of research show that different of business strategy want for different combination of on organization structure and organization behavior and firm ability can do combination between business strategy, organization structure, and organization behavior will be excellent performance and firm competitive advantage. The finally, based on the result of research the are some hypotheses that get the mitten on this research. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Subuh Hidayat, SE. and , Prof. Dr. Basu Swastha Dh., MBA (2012) Pengaruh Keserasian antara Strategi Bisnis, Struktur Organisasi Pemasaran dan Perilaku Organisasi Pemasaran pada Kinerja Perusahaa. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56330 |
| spellingShingle | ETD , Subuh Hidayat, SE. , Prof. Dr. Basu Swastha Dh., MBA Pengaruh Keserasian antara Strategi Bisnis, Struktur Organisasi Pemasaran dan Perilaku Organisasi Pemasaran pada Kinerja Perusahaa |
| title | Pengaruh Keserasian antara Strategi Bisnis, Struktur Organisasi Pemasaran dan
Perilaku Organisasi Pemasaran pada Kinerja Perusahaa |
| title_full | Pengaruh Keserasian antara Strategi Bisnis, Struktur Organisasi Pemasaran dan
Perilaku Organisasi Pemasaran pada Kinerja Perusahaa |
| title_fullStr | Pengaruh Keserasian antara Strategi Bisnis, Struktur Organisasi Pemasaran dan
Perilaku Organisasi Pemasaran pada Kinerja Perusahaa |
| title_full_unstemmed | Pengaruh Keserasian antara Strategi Bisnis, Struktur Organisasi Pemasaran dan
Perilaku Organisasi Pemasaran pada Kinerja Perusahaa |
| title_short | Pengaruh Keserasian antara Strategi Bisnis, Struktur Organisasi Pemasaran dan
Perilaku Organisasi Pemasaran pada Kinerja Perusahaa |
| title_sort | pengaruh keserasian antara strategi bisnis struktur organisasi pemasaran dan perilaku organisasi pemasaran pada kinerja perusahaa |
| topic | ETD |
| work_keys_str_mv | AT subuhhidayatse pengaruhkeserasianantarastrategibisnisstrukturorganisasipemasarandanperilakuorganisasipemasaranpadakinerjaperusahaa AT profdrbasuswasthadhmba pengaruhkeserasianantarastrategibisnisstrukturorganisasipemasarandanperilakuorganisasipemasaranpadakinerjaperusahaa |