PENGARUH PEMBINGKAIAN PESAN, INFORMASI KELANMGKAAN DAN PERBEDAAN INDIVIDUAL PADA SIKAP , NIAT DAN PERILAKU HEMAT ENERGI LISTRIK

This study examined the effects of message framing in promoting electricity saving behavior among students. The model developed integrating prospect theory, scarcity theory and individual differences characteristic theory. The effect of message framing on participants� attitude and the interaction...

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書目詳細資料
Main Authors: , Indah Fatmawati, SE., , Prof. Dr. Basu Swastha Dh., MBA
格式: Thesis
出版: [Yogyakarta] : Universitas Gadjah Mada 2012
主題:
ETD