PENGARUH PEMBINGKAIAN PESAN, INFORMASI KELANMGKAAN DAN PERBEDAAN INDIVIDUAL PADA SIKAP , NIAT DAN PERILAKU HEMAT ENERGI LISTRIK
This study examined the effects of message framing in promoting electricity saving behavior among students. The model developed integrating prospect theory, scarcity theory and individual differences characteristic theory. The effect of message framing on participants� attitude and the interaction...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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