EFEKTIVITAS IKLAN SITUS JEJARING SOSIAL FACEBOOK DI KOTA PURWOKERTO DENGAN MENGGUNAKAN CONSUMER DECISION MODEL
Facebook is a new phenomenon in modern advertising. Its development, fantastic number of Indonesian users and interactivity attract marketers and user using Facebook as an advertisement media. The highly potential of advertisement that published in social networking site Facebook raises a question a...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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