RELATIONSHIP MARKETING DALAM PEMASARAN JASA HOTEL ( STUDI KASUS RELATIONSHIP MARKETING DI GRAND PASUNDAN CONVENTION HOTEL BANDUNG)
Grand Pasundan Convention Hotel as a business engaged in the service, using a suitable approach to achieve customer satisfaction is the Relationship Marketing in order to achieve the loyalty of customers. Method of marketing services to the customer by the hotel Grand Pasundan Hotel Bandung Conventi...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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