PENGARUH KUALITAS WEBSITE TERHADAP NIAT UNTUK MEMBELI DENGAN VARIABEL INTERVENING TRUST DALAM E-COMMERCE
The purpose of this study was to provide empirical evidence of the influence of website quality toward intention to purchase with intervening variable trust in e-commerce. In this study the authors used perceived information quality, system quality and perceived service quality as the dimensions of...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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