PENGARUH KUALITAS WEBSITE TERHADAP NIAT UNTUK MEMBELI DENGAN VARIABEL INTERVENING TRUST DALAM E-COMMERCE
The purpose of this study was to provide empirical evidence of the influence of website quality toward intention to purchase with intervening variable trust in e-commerce. In this study the authors used perceived information quality, system quality and perceived service quality as the dimensions of...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Summary: | The purpose of this study was to provide empirical evidence of the
influence of website quality toward intention to purchase with intervening
variable trust in e-commerce. In this study the authors used perceived information
quality, system quality and perceived service quality as the dimensions of website
quality. Employing a sample of 120 respondents and processed using partial least
squares (PLS) with smartPLS 2.0 softwarethe results indicate that perceived
information quality, perceived system quality have a positive effect toward trust
and trust significantly influence intention to purchase, but not for perceived
service quality toward trust. This study indicate the importance of website quality
in e-commerce success. |
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