PENGARUH CAUSE-RELATED MARKETING DAN PROMOSI PENJUALAN TRADISIONAL PADA NIAT KONSUMEN UNTUK LOYAL TERHADAP MEREK YANG DIMODERASI OLEH KETERLIBATAN KONSUMEN TERHADAP PRODUK
Cause Related Marketing is a part of corporate responsibility that directly relates with sales, where a company that is partnered with a nonprofit organization, creates a mutually beneficial relationship in order to increase sales of certain products and to obtain financial support for charity. The...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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