ANALISIS SEGMENTASI PASAR PENGGUNA BUS WISATA WERKUDORO SURAKARTA
Market segmentation is the process of sorting out a market into groupcontaining group similar consumers and selecting the group and the most appropriate individuals to be served. Bus Werkudoro segmentation determination based on demographic and psychographic needs to be done to prepare the developme...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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