PERLUASAN BRAND SEBAGAI STRATEGI BRANDING PENINGKATAN REPUTASI RUMAH SAKIT
Brand extension is one of the many marketing strategies undertaken by various organizations, to gain a positive perception of consumers and to reduce funding when launching new products. The hospital is also an organization that has branding strategy with a brand extension of health services, as an...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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