ANALISIS SIKAP KONSUMEN TERHADAP PERLUASAN MEREK PRENAGEN
Good brand will provide quality assurance for the company, because brand is not just a name but a brand is an asset of the company. Prenagen Junior, a brand extension of Prenagen products for pregnancy and lactation, is a fictitious experiment in this study. The aim is to analyze consumer attitudes...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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