ANALISIS KEPUASAN KONSUMEN SERTA PENGARUHNYA TERHADAP LOYALITAS DAN PERILAKU WORD OF MOUTH KONSUMEN OBAT HERBAL AN NUUR DI KOTA YOGYAKARTA
Increase of public interest in using herbal medicine causes increase in the number of herbal medicine producers, causing competition to be harder. Marketing concept states that companies have to satisfy their customers in order to gain profits. If feel satisfied, the customers will be loyal to certa...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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