Analyzing political campaign effects : a test of the third-person effects theory
This paper tests the use of Third-Person Effect Theory (TPET) on political campaign on self, family, supporters, non-supporters, and non-supporters of other parties. Previous research mainly tested the TPET on the mass media. Thus, the application of the TPET is extended to gauge the effect of polit...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/10431/4/analyzing_political_campaign_effect_A_test_of_the_Third-Person_effects_theory___Saodah_Wok.pdf |