PENGARUH KEPERCAYAAN DAN KEPUASAN ATAS MEREK PADA NIAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPERCAYAAN DAN KEPUASAN ATAS RETAILER
Brand is the most important medium for companies to invest their corporate image to consumers. Satisfaction and consumer trust in brands is determining the intention of consumers to make purchases again in the future. This study wanted to test the mediating effect of satisfaction and retailer of con...
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Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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