Analisis Faktor-faktor Yang Mempengaruhi Niat Komplain: Studi Pada Konsumen Goeboex Coffee Yogyakarta
Complaining behavior intentions can be defined as the intention of the consumer who were disappointed and made a complaint to the company and is the result (outcome) immediately prior to the formation of attitudes from the perspective of behavioral responses. The company is expected to identify the...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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