ELTI Gramedia Strategy Analysis to Enhance Competitive Advantage in Non-Formal English Education Industry

The extend use of english and the easiness in finding english institution in Indonesia proved that the education industry could be seen as prospective business field. The precise strategic choice could differentiate success from one and other english institutions. Moreover, by choosing the right str...

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Bibliographic Details
Main Authors: , Kurnya Kusuma Dewy, , Dr. Bambang Riyanto LS, MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD