Formulasi Misi, Visi, dan Strategi dengan Pendekatan Resource-based View: Studi pada PT. Totalmegah Medianusa
To produce maximum profits, a firm is constrained by resource scarcity. Thus, optimal resource allocation is essential in order to realize optimal returns. Firms have to make choices of how to use their scarce resources to make maximum profits by using minimum costs. Firms instituted these choices i...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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