Analisis Pengaruh Faktor-faktor Patronage Buying Motives pada Keputusan Konsumen untuk Menonton Film di BlitzMegaplex
The entertainment industry in this globalization era has been progressing very rapidly. The need of entertainment as a means of relaxation increases, with watching movies as one among the choices. Based on the available data, since 2004 the number of moviegoers in Asia has increased significantly, i...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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