Analisis Pengaruh Faktor-faktor Patronage Buying Motives pada Keputusan Konsumen untuk Menonton Film di BlitzMegaplex
The entertainment industry in this globalization era has been progressing very rapidly. The need of entertainment as a means of relaxation increases, with watching movies as one among the choices. Based on the available data, since 2004 the number of moviegoers in Asia has increased significantly, i...
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797032922764541952 |
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| author | , Muhammad Arief Priowahono , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. |
| author_facet | , Muhammad Arief Priowahono , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. |
| author_sort | , Muhammad Arief Priowahono |
| collection | UGM |
| description | The entertainment industry in this globalization era has been progressing very
rapidly. The need of entertainment as a means of relaxation increases, with
watching movies as one among the choices. Based on the available data, since
2004 the number of moviegoers in Asia has increased significantly, including in
Indonesia. BlitzMegaplex as one of the cinema networks in Indonesia continues to
innovate in providing the best range of services for their consumer, as well to
compete with the market leader in Indonesia, the 21 Cineplex group. The kind
range of services offered isthe patronage buying motives factors in order to attract
consumers to choose Blitzmegaplex as the cinema to watch a movie.
The results showed that the respondents's assessment of the partonage buying
motives factors are good for the dimension of shopping convenience, convenience
location, promotion, and in-store stimuli. While the dimensions of additional
services and prices, respondents provide with fair value.
Based on the simultaneous coefficient of determination and regression analysis,
all of the dimensions of the patronage buying motives factors have a positive
influence on the decision of consumers to watch a movie in Blitzmegaplex. The
most dominant dimension is a convenient location. Means that the respondent's
main reason for watching movies on Blitzmegaplex is the easy access of the
location. So it can be recommended for the strategy of expansion in the future that
the location selection factors can be used as a primary consideration in expanding
the network of cinemas of Blitzmegaplex in Indonesia. |
| first_indexed | 2024-03-13T22:46:02Z |
| format | Thesis |
| id | oai:generic.eprints.org:118301 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:46:02Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1183012016-03-04T08:40:50Z https://repository.ugm.ac.id/118301/ Analisis Pengaruh Faktor-faktor Patronage Buying Motives pada Keputusan Konsumen untuk Menonton Film di BlitzMegaplex , Muhammad Arief Priowahono , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. ETD The entertainment industry in this globalization era has been progressing very rapidly. The need of entertainment as a means of relaxation increases, with watching movies as one among the choices. Based on the available data, since 2004 the number of moviegoers in Asia has increased significantly, including in Indonesia. BlitzMegaplex as one of the cinema networks in Indonesia continues to innovate in providing the best range of services for their consumer, as well to compete with the market leader in Indonesia, the 21 Cineplex group. The kind range of services offered isthe patronage buying motives factors in order to attract consumers to choose Blitzmegaplex as the cinema to watch a movie. The results showed that the respondents's assessment of the partonage buying motives factors are good for the dimension of shopping convenience, convenience location, promotion, and in-store stimuli. While the dimensions of additional services and prices, respondents provide with fair value. Based on the simultaneous coefficient of determination and regression analysis, all of the dimensions of the patronage buying motives factors have a positive influence on the decision of consumers to watch a movie in Blitzmegaplex. The most dominant dimension is a convenient location. Means that the respondent's main reason for watching movies on Blitzmegaplex is the easy access of the location. So it can be recommended for the strategy of expansion in the future that the location selection factors can be used as a primary consideration in expanding the network of cinemas of Blitzmegaplex in Indonesia. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Muhammad Arief Priowahono and , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. (2013) Analisis Pengaruh Faktor-faktor Patronage Buying Motives pada Keputusan Konsumen untuk Menonton Film di BlitzMegaplex. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58247 |
| spellingShingle | ETD , Muhammad Arief Priowahono , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. Analisis Pengaruh Faktor-faktor Patronage Buying Motives pada Keputusan Konsumen untuk Menonton Film di BlitzMegaplex |
| title | Analisis Pengaruh Faktor-faktor Patronage Buying Motives pada Keputusan Konsumen untuk Menonton Film di BlitzMegaplex |
| title_full | Analisis Pengaruh Faktor-faktor Patronage Buying Motives pada Keputusan Konsumen untuk Menonton Film di BlitzMegaplex |
| title_fullStr | Analisis Pengaruh Faktor-faktor Patronage Buying Motives pada Keputusan Konsumen untuk Menonton Film di BlitzMegaplex |
| title_full_unstemmed | Analisis Pengaruh Faktor-faktor Patronage Buying Motives pada Keputusan Konsumen untuk Menonton Film di BlitzMegaplex |
| title_short | Analisis Pengaruh Faktor-faktor Patronage Buying Motives pada Keputusan Konsumen untuk Menonton Film di BlitzMegaplex |
| title_sort | analisis pengaruh faktor faktor patronage buying motives pada keputusan konsumen untuk menonton film di blitzmegaplex |
| topic | ETD |
| work_keys_str_mv | AT muhammadariefpriowahono analisispengaruhfaktorfaktorpatronagebuyingmotivespadakeputusankonsumenuntukmenontonfilmdiblitzmegaplex AT profdrbasuswasthadharmmestamba analisispengaruhfaktorfaktorpatronagebuyingmotivespadakeputusankonsumenuntukmenontonfilmdiblitzmegaplex |