Factors Affecting Impulsive Buying on New Product
Impulsive buying is defined as spontaneous and irrational buying behavior. It means that while making a purchase, consumers do not take any considerations. This behavior does benefit marketers as it can boost sales of a product. Therefore, it is important to understand factors influencing this behav...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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