PERAN KETERLIBATAN KONSUMEN SEBAGAI VARIABEL MODERASI HUBUNGAN ANTARA KEPUASAN PELANGGAN DAN CITRA PERUSAHAAN PADA LOYALITAS JASA
The aim of this research was to test the effect of costumer satisfactionand corporate image on service loyalty, and also to test the role of consumer involvement as a moderating variable the relationship between consumer satisfaction and corporate image on service loyalty. This research has two mode...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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