KARAKTERISTIK INOVASI, PENGETAHUANKONSUMEN, KECUKUPANINFORMASI, PERSEPSI RISIKO DAN KELANGKAANDALAMPENUNDAAN ADOPSI INOVASIPADA MASYARAKAT MISKIN
This study focuses on the postponement of adoption. Innovation is an idea, practice, or object perceived as new by the individual. Consumers� attitude is a direct act in obtaining, consuming, and using up a product or a service including the process that precedes and follows this act. Postponement...
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Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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