Analysis of Propensity to Switch from Manufacturer Brand to Retail Brand: Study of Ratail Brand Indomaret
Customers� propensity to switch brand they currently used from manufacturer brand to retail brand is becoming phenomenon in marketing. This behavior does benefit retail brand as it can boost not only sales of retail brand products but also loyalty toward retail brand. Therefore, it is important to...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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