Analisis Faktor-faktor Pembentuk Suasana Toko (Social Cues, Design Cues, dan Ambient Cues) terhadap Keputusan Pembelian Impulsif oleh Konsumen Ambarukmo Plaza
This paper planned to analyze the extent of the influence of store environment cues forming impulsive purchase decisions by consumers. Cues which meant there were three, namely: social cues, design cues and ambient cues that are jointly or alone can influence impulsive purchasing decisions by consum...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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