Analisis Faktor-faktor Pembentuk Suasana Toko (Social Cues, Design Cues, dan Ambient Cues) terhadap Keputusan Pembelian Impulsif oleh Konsumen Ambarukmo Plaza
This paper planned to analyze the extent of the influence of store environment cues forming impulsive purchase decisions by consumers. Cues which meant there were three, namely: social cues, design cues and ambient cues that are jointly or alone can influence impulsive purchasing decisions by consum...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797033086368612352 |
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| author | , Hanny Permata Sari , Dra. Yulia Arisnani Widyaningsih, M.B.A., Ph.D. |
| author_facet | , Hanny Permata Sari , Dra. Yulia Arisnani Widyaningsih, M.B.A., Ph.D. |
| author_sort | , Hanny Permata Sari |
| collection | UGM |
| description | This paper planned to analyze the extent of the influence of store
environment cues forming impulsive purchase decisions by consumers. Cues
which meant there were three, namely: social cues, design cues and ambient cues
that are jointly or alone can influence impulsive purchasing decisions by
consumers through the establishment of the desired store atmosphere. During this
impulsive purchases have become a major research focus, especially if associated
with consumer decisions are influenced by the formation of store atmosphere.
This study will take a sample of consumers that shoppers are Ambarukmo
Plaza. Sample used as many as 150 samples. Data was collected by distributing
questionnaires by two stages. The first phase of the deployment of as many as 30
questionnaires conducted in order to test the validity and reliability, then
continued deployment of as many as 150 questionnaires according to the number
of samples that have been established for the purpose of analysis. The data used
are primary data through questionnaires distributed directly methods of data
processing and analysis using multiple regression analysis and regression test
consisting of classical assumption test multicollinearity, heteroskesdastisitas test,
test data normality and linearity test data. This test is used for the resulting
regression models are not biased. Testing the hypothesis using the F test and t test
with significance level of 5%. Meanwhile, to measure the validity and reliability
are used Pearson product moment and Cronbach's alpha as well for testing the
statistical analysis used the SPSS tool.
The results obtained explain that all the cues were studied turned out to
have a positive influence on purchase decisions by consumers impulsively.
Additionally didapatkankan some interesting findings in this study include social
cues are the least variable significance to impulsive purchasing decisions but
consumers who feel uncomfortable or disturbed in relation to social cues will
immediately respond negatively to leave the store to move to other stores.
Suggestions can be submitted by researchers, practitioners in this case retailers
can pay more attention to these three variables cues forming the atmosphere of the
store so as to form an atmosphere that is not only interesting shop or in
accordance with the desired brand image, but is able to direct consumers to make
impulsive purchases. |
| first_indexed | 2024-03-13T22:48:41Z |
| format | Thesis |
| id | oai:generic.eprints.org:119117 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:48:41Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1191172016-03-04T08:38:40Z https://repository.ugm.ac.id/119117/ Analisis Faktor-faktor Pembentuk Suasana Toko (Social Cues, Design Cues, dan Ambient Cues) terhadap Keputusan Pembelian Impulsif oleh Konsumen Ambarukmo Plaza , Hanny Permata Sari , Dra. Yulia Arisnani Widyaningsih, M.B.A., Ph.D. ETD This paper planned to analyze the extent of the influence of store environment cues forming impulsive purchase decisions by consumers. Cues which meant there were three, namely: social cues, design cues and ambient cues that are jointly or alone can influence impulsive purchasing decisions by consumers through the establishment of the desired store atmosphere. During this impulsive purchases have become a major research focus, especially if associated with consumer decisions are influenced by the formation of store atmosphere. This study will take a sample of consumers that shoppers are Ambarukmo Plaza. Sample used as many as 150 samples. Data was collected by distributing questionnaires by two stages. The first phase of the deployment of as many as 30 questionnaires conducted in order to test the validity and reliability, then continued deployment of as many as 150 questionnaires according to the number of samples that have been established for the purpose of analysis. The data used are primary data through questionnaires distributed directly methods of data processing and analysis using multiple regression analysis and regression test consisting of classical assumption test multicollinearity, heteroskesdastisitas test, test data normality and linearity test data. This test is used for the resulting regression models are not biased. Testing the hypothesis using the F test and t test with significance level of 5%. Meanwhile, to measure the validity and reliability are used Pearson product moment and Cronbach's alpha as well for testing the statistical analysis used the SPSS tool. The results obtained explain that all the cues were studied turned out to have a positive influence on purchase decisions by consumers impulsively. Additionally didapatkankan some interesting findings in this study include social cues are the least variable significance to impulsive purchasing decisions but consumers who feel uncomfortable or disturbed in relation to social cues will immediately respond negatively to leave the store to move to other stores. Suggestions can be submitted by researchers, practitioners in this case retailers can pay more attention to these three variables cues forming the atmosphere of the store so as to form an atmosphere that is not only interesting shop or in accordance with the desired brand image, but is able to direct consumers to make impulsive purchases. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Hanny Permata Sari and , Dra. Yulia Arisnani Widyaningsih, M.B.A., Ph.D. (2013) Analisis Faktor-faktor Pembentuk Suasana Toko (Social Cues, Design Cues, dan Ambient Cues) terhadap Keputusan Pembelian Impulsif oleh Konsumen Ambarukmo Plaza. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59109 |
| spellingShingle | ETD , Hanny Permata Sari , Dra. Yulia Arisnani Widyaningsih, M.B.A., Ph.D. Analisis Faktor-faktor Pembentuk Suasana Toko (Social Cues, Design Cues, dan Ambient Cues) terhadap Keputusan Pembelian Impulsif oleh Konsumen Ambarukmo Plaza |
| title | Analisis Faktor-faktor Pembentuk Suasana Toko (Social Cues, Design Cues, dan Ambient Cues) terhadap Keputusan Pembelian Impulsif oleh Konsumen Ambarukmo Plaza |
| title_full | Analisis Faktor-faktor Pembentuk Suasana Toko (Social Cues, Design Cues, dan Ambient Cues) terhadap Keputusan Pembelian Impulsif oleh Konsumen Ambarukmo Plaza |
| title_fullStr | Analisis Faktor-faktor Pembentuk Suasana Toko (Social Cues, Design Cues, dan Ambient Cues) terhadap Keputusan Pembelian Impulsif oleh Konsumen Ambarukmo Plaza |
| title_full_unstemmed | Analisis Faktor-faktor Pembentuk Suasana Toko (Social Cues, Design Cues, dan Ambient Cues) terhadap Keputusan Pembelian Impulsif oleh Konsumen Ambarukmo Plaza |
| title_short | Analisis Faktor-faktor Pembentuk Suasana Toko (Social Cues, Design Cues, dan Ambient Cues) terhadap Keputusan Pembelian Impulsif oleh Konsumen Ambarukmo Plaza |
| title_sort | analisis faktor faktor pembentuk suasana toko social cues design cues dan ambient cues terhadap keputusan pembelian impulsif oleh konsumen ambarukmo plaza |
| topic | ETD |
| work_keys_str_mv | AT hannypermatasari analisisfaktorfaktorpembentuksuasanatokosocialcuesdesigncuesdanambientcuesterhadapkeputusanpembelianimpulsifolehkonsumenambarukmoplaza AT drayuliaarisnaniwidyaningsihmbaphd analisisfaktorfaktorpembentuksuasanatokosocialcuesdesigncuesdanambientcuesterhadapkeputusanpembelianimpulsifolehkonsumenambarukmoplaza |