Proses Pengambilan Keputusan Konsumen dalam memilih Majalah Grazia indonesia-Lisensi Italia sebagai Majalah Gaya Hidup Wanita
This paper is planned to determine the consumer decision-making process and its influencing factors in choosing Grazia Indonesia magazine as a women�s lifestyle magazine. Grazia Indonesiais a licensed glossy magazine from Italy. Women�s lifestyle magazine has undergone a rapid development in lin...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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