Strategi Diferensial PT Mustika Ratu Tbk dengan Pendekatan Paradigma Structure Conduct Performance (SCP)
This study aimed to evaluate the differentiation strategy by PT Mustika Ratu Tbk in the market after the enactment of the cosmetics industry in Indonesia. Some strategies for developing methods of differentiation are also given to improve the performance of PT Mustika Ratu Tbk. The scope of the rese...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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