Analisis Value Chain pada Pemasaran Produk Pelumas Mobil (Studi di PT. Shell Indonesia Area Jawa Timur)
The study was done in order to analyze the development of the sales performance of the passenger car engine lubricant on East Java area for 2007 - 2011, identifying the factors causing the area of East Java could not contribute sales of passenger car engine lubricant significantly on marketing map o...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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