Strategi Perluasan Merek Studi Kasus Merek Fitkom pada PT SOHO Industri Pharmasi
Brand extension strategy (introducing new product under the strongest brand name) is one of the many ways in which PT. SOHO Pharmacy Industry utilizes Fitkom�a strong brand asset that has a solid basis of consumers. The justifications to use brand extension are for business growth and for minimizi...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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