Analisis Kemauan Konsumen Untuk Membayar Lebih Produk Daur Ulang

The purpose of this research is to determine the influence of demographic (gender, income, and education) and risks perception (functional, financial, and psychological) variabels on consumers� willingness to pay more for recycle product. Recycle product is a product that has been reprocessed whic...

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Bibliographic Details
Main Authors: , Rieke Indraswari, , Dr. Iin Mayasari, M.M., M.Si.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD