SIKAP ANAK-ANAK TERHADAP IKLAN KOMPARATIF TIDAK LANGSUNG (STUDI IKLAN TEH PUCUK HARUM PADA ANAK KELAS 5)

The role of children in the family are now used as the potential for marketers to make the child as a potential target market. This is supported by the motivation of parents to keep children happy and not a few parents always do whatever desire is owned by the child. Therefore, the children in a pot...

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Bibliographic Details
Main Authors: , Widya Hafizah Indraputri, , Dra. Yulia Arisnani Widyaningsih, M.B.A., Ph.D.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD