PENGEMBANGAN MODEL KESUKSESAN SISTEM INFORMASI DELONE DAN MCLEAN: PENGINDUSIAN PENGARUH SOSIAL DAN KEPERMAINAN PERSEPSIAN
The user loyalty of social networking site is the key to the success of a social networking site. This study attempts to examine the factors that influence website loyalty on social networking sites by inducing the social influence and perceived playfulness factor in updated DeLone and Mclean inform...
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[Yogyakarta] : Universitas Gadjah Mada
2013
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