PENGARUH EKUITAS MEREK TERHADAP PREFERENSI MEREK DAN KEPUTUSAN PENGGUNAAN JASA BANK SYARIAH
The development of Islamic banks are rapidly making research on this topic to be interesting. This research specifically related to the brand equity of Islamic banks, which is one source of competitive advantage. This study will examine the influence of perceptual dimensions of brand equity on brand...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: |