ANALISIS SEMIOTIKA SOSIAL IKLAN CETAK PARFUM DALAM MAJALAH COSMOPOLITAN

Advertisement is one media of communication between company and its consumer. Advertisement persuades consumer to use the product by showing its advantages. This social semiotics study analyzes the system of sign, both verbally and visually, that is used in perfume print advertisements found in maga...

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Bibliographic Details
Main Authors: , AGITA RISMA NURHIKMAWATI, , Prof. Dr. Soepomo Poedjosoedarmo
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD