TAKTIK PEMASARAN RELASIONAL PADA 21CINEPLEX
Dynamic changes in the world of business have a big influence in the marketing strategy, characterized by the emergence of a critical behavior of customers in consumer products. This development requires an appropriate marketing strategy, one of which is relationship marketing. Some relational marke...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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