PENGARUH PERSEPSI, PARTISIPASI, PENGALAMAN, KEPERCAYAAN, KEPUASAN, DAN INTENSITAS KEBERLANJUTAN TERHADAP NIAT BERTRANSAKSI ONLINE PADA MAHASISWA DI YOGYAKARTA DAN SURAKARTA
The theory planned behavior states that behavior is determined by the intention formed by attitudes based on trust. In this research, intention is is the willingness of consumers for online transaction. This research aims to understand the impact of perception, participation, experience, trust, sati...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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