PENGARUH PERSEPSI, PARTISIPASI, PENGALAMAN, KEPERCAYAAN, KEPUASAN, DAN INTENSITAS KEBERLANJUTAN TERHADAP NIAT BERTRANSAKSI ONLINE PADA MAHASISWA DI YOGYAKARTA DAN SURAKARTA
The theory planned behavior states that behavior is determined by the intention formed by attitudes based on trust. In this research, intention is is the willingness of consumers for online transaction. This research aims to understand the impact of perception, participation, experience, trust, sati...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Summary: | The theory planned behavior states that behavior is determined by the
intention formed by attitudes based on trust. In this research, intention is is the
willingness of consumers for online transaction. This research aims to understand
the impact of perception, participation, experience, trust, satisfaction, and
sustainability, to intention online transaction. This research process the primary
data collected by questionnaire instrument.
The result of this research show that: (1) there are positive influence of
perception on intention and trust in online transaction |
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