Pengindusian Norma Subjektif dan Kepercayaan Teknologi dalam TAM: Kasus pada Tiket Elektronik Lion Air
This research was conducted to analyze dimensions of Electronic Service Quality (ESerQual) and Technology Acceptance Model (TAM) on the website of Lion Air and how it affects customer�s intention. Measurement of customer�s intention to the website was measured using perceived usefulness, perceiv...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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